The concept of the fashion show idea came from Lucia Greatrex Toscano , Sara Montrose and Patricia Gomez , these are the producers of the official idea, they pitched it to us on the first day and we as a team shaped it into what it is today.
‘Worn’ originally was called ‘Wear The Shared’ which was a great name but hard for people to say and understand, I feel like wear the shared was more of a tag line than a company or event name. After we changed the name there was some speculation on weather it was right or not but we did not have time to care about the name as we had to have a fashion show in 3 weeks time, with no excuses.
The concept of the event came from the brief as it said there had to be a sustainable element to the event, so what makes an event have a more of an element of sustainability than an upcycled clothing event. The aim was to get designers from our university and advertise their clothing as long as they were made out of sustainable products and materials. The aim of the game was to get Traid to sponsor the event and invite Francesco Colucci to style his famous mannequins to shock and inspire the guests.
Sustainable fashion show 